Faculty & Research

Arindam Banerjee

Biography

Marketing.

Area

Primary Area : Marketing

Secondary Area :

Contact

Email : arindam@iima.ac.in

Phone : +91-79-7152 4898

Secretary : Amit Trivedi

Phone : +91-79-7152 4848

Website : Personal Website

Education

Ph.D., SUNY at Buffalo

PGDM , IIM Lucknow

B.E. , Delhi College of Engg.

Teaching

Marketing Analytics

Strategic Marketing (Simulation Based - MARKSTRAT)

Quantitative Models in Marketing (FPM)

Research Methodology (FPM)

Marketing Management

Research Area

His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.

Current Research:

Economics of Consumer Information Search

Datamining of Customer response data in Financial Services

Marketing Analytics

Consulting

Analytics Process / Capability Development in Organizations

Predictive Modeling (Machine Learning) Use in Marketing Applications

Customer Orientation

Awards & Honors

2008 / 2016 - Dewang Mehta Award for "Best Marketing Management Faculty 2008 / 2016

2015-16 - IIMA PGPX "Best Teacher Award" 2015-16

2017 - Among Top 10 Prominent Analytics Academicians in India (Analytics India Magazine)

IIMA