This course involves 15 days of immersive modules on campus (3 sets of camps), spread across a 6 month duration with off-campus assignments between camps. This programme is curated for entrepreneurs in the creative and cultural industries. The coursework allows students to find their own anchor to the core tenets of the programme, build on their own business cases (with a go-to-market plan and a refined business model), while receiving guidance from IIMA faculty, industry leaders, and a mentor with whom each student is paired.
For more details on the programme, please visit the programme website: https://ccbp.iima.ac.in/
In case of any specific enquiry, contact Manali Shah: manali-exed@iima.ac.in | +91 70690 10183
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"Understanding how to create and build value in creative and cultural businesses. What does it mean to build a conscious and inclusive business? What makes the business unique, and is there something rooted in Indian culture or craft that makes it unique with a global relevance? Understanding the true value and wealth of Indian artisanal arts and crafts heritage.
For more details on the programme structure and content, please visit the programme website: https://ccbp.iima.ac.in/"
The programme is best suited for passionate entrepreneurs or “to-be-entrepreneurs” who demonstrate their commitment and clarity of thinking in a rigorous selection process including a video interview with the programme committee. Only about 15% of the total applicants are admitted to the programme. The entrepreneurs could be:
[a] Entrepreneurs with an existing business, now ready to scale or diversify
or
[b] 'Would-be-Entrepreneurs’ with a very well defined idea with legs
The ventures could be in any creative or cultural sector such as:
Creative Services – Advertising, Branding, Communication Design, Creative R&D, Cultural & Recreational
Cultural Sites – Archaeological Sites, Museums, Libraries, Exhibitions
Design – Architecture, Interior, Graphic
Entertainment – Film, Television, Radio, Other Broadcasting
Home – Decor, Home Improvement, Kitchen & Dining, Furniture
Lifestyle – Fashion, Jewellery & Watches, Travel, Food & Beverage, Health & Wellness, Toys, Accessories
New Media – Software, Video Games, Digitized Creative Content
Performing Arts – Live Music, Theatre, Dance, Opera, Circus, Puppetry
Publishing and Print Media – Books, Press, other publications
Retail – Digital, Physical, Omni-Channel
Traditional Cultural Expressions – Arts and Crafts, Festivals, Celebrations
Visual Arts – Painting, Sculpture, Photography, Antiques
For more details on the programme alumni, please visit the programme website: https://ccbp.iima.ac.in/
Manali Shah: manali-exed@iima.ac.in | +91 70690 10183
