Testing Data ABC

Advances in the fields of neuroscience and neuroeconomics are re-defining and enhancing our understanding of how human beings make decisions in general and how consumers make decisions from a marketing perspective. Laboratory and field based applications are now leading to new insights on consumer behaviour that have a direct impact on how marketers should be developing and implementing their marketing plans.

This course involves 15 days of immersive modules on campus (3 sets of camps), spread across a 6 month duration with off-campus assignments between camps. This programme is curated for entrepreneurs in the creative and cultural industries. The coursework allows students to find their own anchor to the core tenets of the programme, build on their own business cases (with a go-to-market plan and a refined business model), while receiving guidance from IIMA faculty, industry leaders, and a mentor with whom each student is paired.
 

In a today’s competitive and fast changing environment, both Business & HR leaders consider talent management to be one among their topmost priorities. Its well-recognised that a robust talent strategy is required for organisations to achieve peak performance, be it for present or future. Hence, ensuring continuous flow of high quality talent has become part of the larger business agenda. 

Do you have the right questions to seek answers for aligning HR and your organisation? 

Strategic leadership plays a significant role in organisational success. Psychology of strategic leadership focuses on leading organizations and teams using principles of neuroscience and psychology. The difference between successful and unsuccessful leaders is rooted in their emotional strength, cognition, and personality style. There are elements of psychological principles that interact with situation differently for men and women. Consequently, there is variation in the way these principles operate for men and women. In addition, women also face challenges that are unique to them.

Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration and aiding in market entry for any organisation. B2B marketing strategies provide a framework for analysing an organisation's strategies, identifying synergies with various stakeholders, and building and leveraging a company's core competencies using the relationship marketing approach.

Corporate entrepreneurship (also called intrapreneurship/ internal corporate venturing/ corporate innovation) refers to the development and implementation of new ideas within established companies. It is an attempt to inculcate the mindsets and skills of smaller firms within larger entities. Globally, with the proliferation and often-meteoric rise of start-ups, corporate entrepreneurship is increasingly recognised as necessary to protect and even enhance a firm's competitive position.

Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation. B2B marketing strategies provide a framework for analysing an organisation’s strategies, identifying synergies with various stakeholders, and building and leveraging company’s core competencies using relationship marketing approach.

Do you have the right questions to seek answers for aligning HR and your organisation?